In 2007, Don Sperling was named vice president and executive producer of Giants Entertainment, the media, marketing, programming, production, and events arm of the New York Football Giants. Sperling oversees all content which includes television, radio, digital media, social media, publishing, creative services, events, and the live game day stadium production and presentation.
From 1983-1998, Sperling was senior vice president and executive producer of NBA Entertainment, NBA TV, and NBA.com. He was responsible for the overall branding, development, marketing, programming, sales, and creative direction. He developed NBA TV’s live game broadcasts as well as the international feeds. Sperling grew the division from a modest five people to over 250 by 1998, increasing sales, revenues, and profits steadily. He also fostered the NBA’s global success and expansion. The NBA became the largest producer and broadcaster of sports programming and digital media with over 240 affiliates worldwide.
Sperling created and developed NBA Inside Stuff, NBC’s extremely successful and long running weekly sports and entertainment show airing 52 weeks a year. A recent inductee into the Basketball Hall Of Fame, Inside Stuff is recognized as the innovator of sports entertainment programming aimed at the teen demographic. Sperling developed the NBA’s award-winning I Love This Game campaign, PSA’s, and a wide array of film commercials. He developed and oversaw all of the NBA’s programs and specials, airing on NBC, ABC, TNT, ESPN, MTV, Nickelodeon, BET, and Lifetime.
Sperling was formerly the president of D& L Media, a full service production, development, programming, and consulting company, specializing in television & film production, new media, and digital strategy across all platforms, broadcasting, branding, and live events. Their roster of clients included NBC, AOL, CBS, FOX, TNT, MSG Network, THC, CNN, BET, TLC, New Line Film and Television, NBA, MLB, NFL, USTA, USGA, IMG, NASCAR, ESPN, ESPN Classic, NY Giants, and Lion’s Gate Films.
Featured in: Monday Digital Engagement Workshop (12/16)
